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Ruder’s work was fundamental to the development of a typographic style known as Swiss Style, Swiss Typography, International Style or Typography of Order. Ruder attached great importance to sans-serif or no-end typefaces.Įmil Ruder became known worldwide after publishing his book Typographie, published in 1967, which is a detailed manual of type design.
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Ruder excelled as a typographer, developing a holistic approach to design and teaching that consisted of philosophy, theory, and a systematic methodology. His style has inspired many designers, and his use of grids in design has even influenced the development of web design. Ruder was one of the main contributors and developers of Swiss Design.Įmil Ruder played a key role in the development of graphic design in the 1940s and 1950s. Together with Armin Hofmann, he established the design style known as Swiss Design, which favored asymmetrical compositions and the use of negative space in compositions. He taught at the Allgemeine Gewerbeschule, now called Schule für Gestaltung Basel (Basel School of Design). Gestalt was an element studied at the Bauhaus and it became the heart of design theory after World War II.Īt 28 years of age, Ruder moved to Basel, where he developed his production as a designer and his teaching work. Gestalt raises an ideology of vision as an autonomous and rational faculty. This period coincided with the arrival in Switzerland of artists who emigrated from nazi Germany, such as Johannes Itten, Paul Klee and Jan Tschichold.ĭuring the same period, he was at the peak of Gestalt psychology, a current of psychology that studies perceptual phenomena and the relationship of man with the environment. From NARAN-HO Design team, specialist in web design in Marbella, we are going to talk about Emil Ruder, Swiss typographer and graphic designer.īorn in Zurich, Emil Ruder studied type design, calligraphy and typesetting at the Gewerbeschule.